{"product_id":"9781607745587","title":"Restaurant Success by the Numbers : A Money-Guy's Guide to Opening the Next New Hot Spot","description":"\u003cp\u003e\u003cb\u003eThis one-stop guide to opening a restaurant from an accountant-turned-restaurateur shows aspiring proprietors how to succeed in the crucial first year and beyond.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eNinety percent of all restaurants fail, and those that succeed happened upon that mysterious X factor, right? Wrong! A man of many hats—money-guy, restaurant owner, and restaurant consultant—Roger Fields shows how a restaurant can survive its first year and keep diners coming back for years. Featuring real-life start-up stories (including many of the author’s own), this comprehensive how-to walks readers through the logistics of opening a restaurant: concept, location, menu, ambiance, staff, and, most important, profit. Updated to address current trends such as food trucks and to tackle online opportunities (and pitfalls!) including Groupon, Yelp, and Twitter, \u003ci\u003eRestaurant Success by the Numbers\u003c\/i\u003e remains a critical resource for navigating the food industry. Opening a restaurant isn’t easy, but this realistic dreamer’s guide helps set the table for lasting success.\u003c\/p\u003e","brand":"Random House Inc","offers":[{"title":"Default Title","offer_id":47031387521264,"sku":"9781607745587","price":17.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781607745587_p0.jpg?v=1763837648","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781607745587","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}