{"product_id":"9781607964612","title":"How to Make Your Advertising Make Money","description":"How to Make Your Advertising Make Money by John Caples \u003cp\u003e\u003cbr\u003e \u003cbr\u003e In this remarkable reference, John Caples, a man who has won countless awards and made millions of dollars for some of the largest companies in the United States, draws upon more than 50 years of experience to show you how to write advertising copy that sells anything and everything...\u003cbr\u003e write headlines that command instant attention...save thousands of dollars in expenses each year...and much more.\u003c\/p\u003e\u003cp\u003e Containing hundreds of true stories, checklists, and guidelines, this sourcebook is for every copywriter, creative director, and business executive who wants to learn how to write copy that sells-from the master who most say did it better than anyone. You'll get:\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e 1. Secrets of Successful Advertising\u003cbr\u003e 2. Twelve Ways to Find Advertising Ideas\u003cbr\u003e 3. Three Famous Case Histories\u003cbr\u003e 4. How to Get Ideas from Brainstorming \u003cbr\u003e 5. 303 Words and Phrases that Sell\u003cbr\u003e 6. How to Write Sentences that Sell \u003cbr\u003e 7. Sales Appeals that Last Forever\u003cbr\u003e 8. How to Write Headlines that Make Money\u003cbr\u003e 9. How to Use Stories to Sell Products\u003cbr\u003e 10. Tips on Copywriting\u003cbr\u003e 11. How Editorial Style Ads Can Bring Increased Sales\u003cbr\u003e 12. How to Write Sales Letters that Make Money\u003cbr\u003e 13. How Direct Response Can Help Advertisers Make Money\u003cbr\u003e 14. Ways to Improve Your Copy\u003cbr\u003e 15. How to Write Radio Commercials that Get Action\u003cbr\u003e 16. How to Apply Mail Order Know-How in Writing TV Commercials\u003cbr\u003e 17. Summing Up My Success Secrets I Have Learned in 50 Years\u003cbr\u003e \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e Meet the Author\u003c\/p\u003e\u003cp\u003eJohn Caples was Vice President of BBDO, Inc. when he retired after 40 years of service with the nation's third largest advertising agency. The creator of such classic ads as \"They Laughed When I Sat Down at the Piano\" and \"They Grinned When the Waiter Spoke to Me in French,\" and a member of the Copywriters's Halls of Fame, Mr. Caples built a nationwide reputation for his research and scientific methods of testing advertising effectiveness.\u003c\/p\u003e","brand":"Beta Nu Publishing","offers":[{"title":"Default Title","offer_id":49788792373488,"sku":"9781607964612","price":19.99,"currency_code":"USD","in_stock":false}],"url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781607964612","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}