{"product_id":"9781608080472","title":"Rule Of Thumb","description":"In clear and practical language, David Catalan describes essential, need-to-know marketing concepts along with implementation strategies proven to be successful. Readers will learn: 1) The 5 important Ps of marketing; 2) How to conduct market research; 3) What branding is and brand positioning basics; 4) How to create a marketing plan; 5) How to successfully market online; 6) and more!","brand":"Boutique of Quality Books","offers":[{"title":"Default Title","offer_id":47041727299824,"sku":"9781608080472","price":13.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781608080472_p0.jpg?v=1763833460","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781608080472","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}