{"product_id":"9781608322732","title":"Brand Like A Rock Star: Using Rock 'n Roll To Make Your Business Famous","description":"Make your brand a blockbuster with strategies perfected by the superstars of rock 'n roll .\u003cbr\u003e\u003cbr\u003eBrand Like a Rock Star takes you beyond the hype to reveal the core marketing strategies behind the success of the world's greatest bands. \u003cbr\u003e\u003cbr\u003eAuthor Steve Jones has earned his street cred as a savvy marketer in an outrageous business. He combines insider stories from AC\/DC, The Beatles, The Grateful Dead, Kiss, and many other legendary bands with sound business advice, to deliver a rockin' guide to building a breakthrough brand. Brand Like a Rock Star puts a new spin on the branding process. \u003cbr\u003e\u003cbr\u003eFrom merchandising, to establishing a resonant core message, to developing an iconic logo, Steve Jones illustrates abstract concepts with actionable practices. How is Led Zeppelin like Nintendo's Wii? How does U2 resemble Proctor \u0026amp; Gamble? What do Johnny Cash and Old Spice have in common? The answers may have a profound impact on your business. \u003cbr\u003e\u003cbr\u003eMarketers in any business will pump their fists and boost their bottom line with Brand Like a Rock Star.","brand":"Greenleaf Book Group, LLC","offers":[{"title":"Default Title","offer_id":47148106973424,"sku":"9781608322732","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781608322732_p0.jpg?v=1763833945","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781608322732","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}