{"product_id":"9781608323661","title":"Word of Mouth Marketing: How Smart Companies Get People Talking","description":"\u003cbr\u003e\u003cb\u003eFROM THE \u003ci\u003eNEW YORK TIMES\u003c\/i\u003e, \u003ci\u003eAND USA TODAY MONEY\u003c\/i\u003e\u003c\/b\u003e\u003cp\u003e\u003ci\u003eForeword by Seth Godin. Afterword by Guy Kawasaki.\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMaster word of mouth marketing with this fun, practical, hands-on guide.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eWith straightforward advice and humor, word of mouth expert Andy Sernovitz will show you how the world’s most respected and profitable companies get their best customers for free through the power of word of mouth.\u003c\/p\u003e\u003cp\u003eLearn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations:\u003c\/p\u003e\u003cp\u003e-    3 Reasons People Talk About You\u003cbr\u003e-    4 Rules of Word of Mouth Marketing\u003cbr\u003e-    5 Ts of Word of Mouth Marketing\u003cbr\u003e-    6 Big Ideas: Deep Stuff That Changes Marketing Forever\u003c\/p\u003e\u003cp\u003eFind out what sparks the irrepressible enthusiasm of Apple and TiVo fans. Understand why everyone is talking about a certain restaurant, car, band, or dry cleaner -- and why other businesses and products are ignored. Discover why some products become huge successes without a penny of promotion -- and why some multi-million-dollar advertising campaigns fail to get noticed.\u003c\/p\u003e\u003cp\u003eOpen your eyes to a new way of doing business: Honest marketing makes more money, because customers who trust you will talk about you. Learn how to be the remarkable company that people want to share with their friends.\u003cbr\u003e\u003c\/p\u003e","brand":"Greenleaf Book Group Press","offers":[{"title":"Default Title","offer_id":47031390077168,"sku":"9781608323661","price":15.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781608323661_p0.jpg?v=1763838405","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781608323661","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}