{"product_id":"9781608448869","title":"The Secret Language of Competitive Intelligence: How to see through \u0026 stay ahead of business disruptions, distortions, rumors \u0026 smoke screens","description":"THE ART OF SMART . . . how not to get blindsided by the competition\u003cbr\u003e\u003cbr\u003eYour key competitor has a cost advantage and you can’t for the life of you figure out why or how.\u003cbr\u003e\u003cbr\u003e• A new technology or competitor is on the horizon that will completely upset the applecart in your business\u003cbr\u003eas Google is now doing in advertising and Wal-Mart has done in retailing.\u003cbr\u003e\u003cbr\u003e• You think a key competitor may drastically drop prices or perhaps roll out a significant new product. What can you do to ascertain what their major moves will be?\u003cbr\u003e\u003cbr\u003eCompetitive intelligence, the ability to see through or stay ahead of your competition, is the unspoken, hidden key to success. It is the means to knowing a customer’s strategic thinking, a rival’s cost structure when making a bid, or a competitor’s new product plans. Much as in a game of chess, you must think many moves ahead of your rivals—exactly the advantage competitive intelligence can give you.\u003cbr\u003e\u003cbr\u003eLeonard Fuld provides the tools to cut through the smoke screens and rumors that distort reality and shows:\u003cbr\u003e\u003cbr\u003e• How to avoid becoming your own worst enemy by removing blinders that can hide a competitor’s threatening moves\u003cbr\u003e\u003cbr\u003e• How to see your competitor’s vulnerability and take advantage of the easily exploitable opportunities it presents\u003cbr\u003e\u003cbr\u003e• How to run a war game to anticipate a rival’s pricing moves, new product introduction, or distribution strategy, and even to avoid being surprised by new entrants who play by different rules altogetheble of Contents\u003cbr\u003e\u003cbr\u003eDISRUPTIONS, DISTORTIONS, RUMORS, AND SMOKE SCREENS: Page 1\u003cbr\u003eJust Another Day in the Office\u003cbr\u003e\u003cbr\u003eChapter 1 THE ART OF SMART: Page19\u003cbr\u003eHow Intelligence Insight Helps Win the Game of Risk and Reward\u003cbr\u003e\u003cbr\u003eChapter 2 REALITY BITES: Page 45\u003cbr\u003eRemove the Blinders\u003cbr\u003e\u003cbr\u003eChapter 3 WILL GOOGLE BEAT MICROSOFT?: Page 69\u003cbr\u003eUsing War Games to See Three Moves Ahead\u003cbr\u003e\u003cbr\u003eChapter 4 MAKE ME INTO A PEPPERONI: Page 119\u003cbr\u003eSeeing the Trees to Understand the Forest\u003cbr\u003e\u003cbr\u003eChapter 5 EARLY WARNING: Page 135\u003cbr\u003eGetting Intelligence on Competitors That May Not Exist in a World That Has Not Arrived\u003cbr\u003e\u003cbr\u003eChapter 6 THE INTERNET HOUSE OF MIRRORS: Page 165\u003cbr\u003eSeeing Through the Confusion to Gather Intelligence Gems\u003cbr\u003e\u003cbr\u003eChapter 7 COMPETITIVE FOG: Page 211\u003cbr\u003eHow Rothschild, Buffett, Walton, Dell, and Branson Saw Clearly and Others Did Not\u003cbr\u003e\u003cbr\u003eChapter 8 DAY TO DAY: Page 237\u003cbr\u003eIntegrating Intelligence with Your Work\u003cbr\u003e\u003cbr\u003eChapter 9 THE BIG UNANSWERED QUESTIONS: Page269\u003cbr\u003e\u003cbr\u003eNotes 285\u003cbr\u003eAcknowledgments 293\u003cbr\u003eIndex 297","brand":"Dog Ear Publishing","offers":[{"title":"Default Title","offer_id":47138789982448,"sku":"9781608448869","price":8.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781608448869_p0.jpg?v=1763832190","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781608448869","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}