{"product_id":"9781609012267","title":"Beyond Design: The Synergy of Apparel Product Development (3rd Edition)","description":"\u003cp\u003eThis practical text takes students step-by-step through the pre-production processes of apparel product development: planning, forecasting, fabricating, line development, technical design, pricing, and sourcing. It demonstrates how these processes must be coordinated to get the right product to market, when consumers want it, and at a price they are willing to pay. Now in full color, this 3rd Edition includes a greater focus on sustainability and business ethics, fast fashion calendars and their impact on product development, and the effect of social media on design and distribution. The text also includes a discussion of how technologies-such as color matching, body scanning, and the use of avatars for fitting and patternmaking-have advanced in their accuracy and commercial applications. Chapters have been updated to incorporate current practices in sourcing, pricing, and costing with a more focused point of view on how increasingly sophisticated distribution channels impact the product development process.\u003c\/p\u003e","brand":"Fairchild Books","offers":[{"title":"Default Title","offer_id":47050977771760,"sku":"9781609012267","price":112.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781609012267_p0.jpg?v=1763841094","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781609012267","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}