{"product_id":"9781609271213","title":"Research In Business And Marketing (With Spss And Excel Tutorials)","description":"\u003ci\u003eResearch in Business and Marketing\u003c\/i\u003e sets out to provide readers with an overview of the entire research process in an abbreviated and concise format. It provides examples of quantitative analytical techniques based on SPSS and Excel to give readers the opportunity to execute research processes. It also gives readers the capability to analyze, gather, and interpret data to arrive at answers to research questions. This text takes a path which leads to an understanding of the development, use, and meaning of selected statistics, which will be primarily developed though the execution and analysis of SPSS and Excel statistical functions as they relate to a specified dataset.\u003cp\u003e\u003cb\u003eMurray R. Millson\u003c\/b\u003e is Professor of Marketing and MBA Program Director at California State University, Monterey Bay. He earned a B.S. in Electrical Engineering and an M.S. in Industrial Management from Clarkson University, as well as an MBA and a Ph.D. from Syracuse University. His research has been published in the \u003ci\u003eJournal of Product Innovation Management, R\u0026amp;D Management journal, Industrial Marketing Management, Technovation, Research-Technology Management, International Journal of Innovation Management\u003c\/i\u003e, and \u003ci\u003eJournal of Distance Education\u003c\/i\u003e. He also co-authored \u003ci\u003eThe Strategy of Managing Innovation and Technology\u003c\/i\u003e. He is a registered Professional Engineer in Quality Engineering in the State of California.\u003c\/p\u003e","brand":"Cognella Inc.","offers":[{"title":"Default Title","offer_id":47053802111216,"sku":"9781609271213","price":81.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781609271213_p0.jpg?v=1763834990","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781609271213","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}