{"product_id":"9781609611767","title":"The Fear Project: What Our Most Primal Emotion Taught Me About Survival, Success, Surfing . . . And Love","description":"\u003cp\u003eAward-winning journalist Jaimal Yogis delivers a fascinating narrative account of one of our oldest evolutionary traits--fear--using his own harrowing adventures on an epic adventure full of incredible characters, death-defying athletic achievement, and bleeding edge science, \u003ci\u003eThe Fear Project\u003c\/i\u003e began with one question: how can we overcome our fears to reach our full potential? \u003c\/p\u003e\u003cp\u003eWho among us has not been paralyzed by fear? In \u003ci\u003eThe Fear Project\u003c\/i\u003e, award-winning journalist and surfer Jaimal Yogis sets out to better understand fear--why does it so often dominate our lives, what makes it tick, and is there even a way to use it to our advantage? In the process, he plunges readers into great white shark-infested waters, brings them along to surf 40-foot waves in the dead of winter, and gives them access to some of the world's best neuroscience labs, psychologists, and extreme athletes.  In this entertaining, often laugh-out-loud narrative, Yogis also treats himself like a guinea pig for all of his research, pushing his own fears repeatedly to the limits--in his sport, in his life, and in love. Ultimately, Yogis shares with his readers the best strategies to emerge triumphant from even the most paralyzing of fears.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Fear Project\u003c\/i\u003e gives readers insight into the following:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow fear evolved in the human brain\u003c\/li\u003e\n\u003cli\u003eHow to tell the difference between \"good fear\" and \"bad fear\"\u003c\/li\u003e\n\u003cli\u003eHow to use the latest neuroscience to transform fear memories\u003c\/li\u003e\n\u003cli\u003eWhy fear spreads between us and how to counteract fearful \"group think\"\u003c\/li\u003e\n\u003cli\u003eHow to turn fear into a performance enhancer--athletically and at work\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eIn pursuing this terrifying--and often thrilling--journey with Yogis, we learn how to move through fear and unlock a sense of renewed possibility and a more rewarding life.\u003c\/p\u003e","brand":"Rodale","offers":[{"title":"Default Title","offer_id":47158629073136,"sku":"9781609611767","price":18.75,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781609611767_p0.jpg?v=1763842394","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781609611767","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}