{"product_id":"9781609619183","title":"The Paleo Diet for Athletes: The Ancient Nutritional Formula for Peak Athletic Performance","description":"\u003cp\u003eA breakthrough nutrition strategy for optimum athletic performance, weight loss and peak health based on the Stone Age diet humans were designed to eat.\u003c\/p\u003e\u003cp\u003ePaleo-style diets are all the rage as fitness enthusiasts, including the booming nation of CrossFitters, have adopted high protein, low-processed-food diets to fuel their exercise. It all began with the publication of the book \u003ci\u003eThe Paleo Diet\u003c\/i\u003e by renowned scientist Loren Cordain, Ph.D., who presented a breakthrough plan for weight loss and disease prevention without dieting or exercising. In 2005, Dr. Cordain joined with endurance coach Joe Friel to write \u003ci\u003eThe Paleo Diet for Athletes.\u003c\/i\u003e It sold 8,000 copies that first year, but it has sold even better as a backlist title—more than 20,000 units in both 2010 and 2012. \u003c\/p\u003e\u003cp\u003eNow, the authors offer an updated and revised edition of \u003ci\u003eThe Paleo Diet for Athletes\u003c\/i\u003e specifically targeting runners, triathletes, and other serious amateur athletes. Cordain and Friel show that by using the foods our bodies were designed to eat—protein, fruits and vegetables, healthy fats and even some saturated fats—anyone can achieve total-body fitness and dramatically improve the strength and cardiovascular efficiency. \u003ci\u003eThe Paleo Diet for Athletes\u003c\/i\u003e gives specific guidelines for what to eat before, during and after a workout or competition along with simple, tasty recipes packed with power and wholesome ingredients. \u003c\/p\u003e","brand":"Harmony\/Rodale","offers":[{"title":"Default Title","offer_id":47130234519792,"sku":"9781609619183","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781609619183_p0.jpg?v=1763835789","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781609619183","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}