{"product_id":"9781609943233","title":"Branded Customer Service: The New Competitive Edge","description":"In Branded Customer Service they link the dynamics of customer service with the psychology of brand to show how organizations can turn their service delivery into a powerful tool for establishing and maintaining a distinct brand identity. An integrated brand needs to be expressed through every aspect of the company's organizational culture -- especially the human exchange of customer service. Branded Customer Service breaks new ground by showing how to take a defined and identifiable brand and bring it to life through service delivery.  ","brand":"Berrett-Koehler Publishers","offers":[{"title":"Default Title","offer_id":47134249287920,"sku":"9781609943233","price":22.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781609943233_p0.jpg?v=1772805644","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781609943233","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}