{"product_id":"9781609948290","title":"How to Change Minds: The Art of Influence without Manipulation","description":"\u003cp\u003e\u003cb\u003ePersuade, Don’t Push!\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eSurely you know plenty of people who need to make a change, but despite your most well-intentioned efforts, they resist because people fundamentally fear change. As a salesman, father, friend, and consultant, Rob Jolles knows this scenario all too well. Drawing on his highly successful sales background and decades of research, he lays out a simple, repeatable, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change. Whether you hope to make a sale or improve a relationship, Jolles’s wise advice—illustrated through a bevy of sometimes funny, sometimes moving, always illuminating stories—will help you ensure that changing someone’s mind is never an act of coercion but rather one of caring and compassion.\u003cbr\u003e\u003c\/p\u003e","brand":"Berrett-Koehler Publishers, Inc.","offers":[{"title":"Default Title","offer_id":47052896305392,"sku":"9781609948290","price":17.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781609948290_p0.jpg?v=1763840181","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781609948290","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}