{"product_id":"9781610397605","title":"The Crowdsourceress: Get Smart, Get Funded, and Kickstart Your Next Big Idea","description":"\u003cp\u003e\u003cb\u003e\"Neil Young's Pono campaign was the third most successful hardware campaign of all time, and Alex deserves much of the credit, second only to \u003c\/b\u003e\u003cb\u003eNeil, of course. \u003c\/b\u003e\u003cb\u003e\u003ci\u003eThe Crowdsourceress \u003c\/i\u003ewill give you everything you need to make your campaign a success.\"\u003c\/b\u003e\u003cb\u003e —\u003c\/b\u003e\u003cb\u003ePhil Baker, COO, Pono\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003e\"Owning \u003ci\u003eThe Crowdsourceress\u003c\/i\u003e is like having Alex Daly's 'special sauce' right at your fingertips.\"—Jesse Reed, cofounder, Standards Manual\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eIn recent years, the crowdfunding industry has generated several billions in funding. But the harsh reality is that around 60 percent of Kickstarter campaigns fail. Enter Alex Daly, a crowdfunding expert who has raised over $20 million for her clients' campaigns. She has run some of Kickstarter's biggest projects-TLC's newest album, Neil Young's audio player, and Joan Didion's documentary. In this book, Daly takes readers deep inside her most successful campaigns, showing you how to\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGet fans and influencers excited about your launch\u003c\/li\u003e\n\u003cli\u003eBuild an appealing and powerfully designed campaign\u003c\/li\u003e\n\u003cli\u003eAccess proven video tips, pitching tactics, press releases, and rewards ideas\u003c\/li\u003e\n\u003cli\u003eAvoid the most common headaches and pitfalls\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eHere you'll get tangible tools to run your own crowdfunding campaigns and fully connect with the crowd, get people to pay attention, and inspire them to act.","brand":"PublicAffairs","offers":[{"title":"Default Title","offer_id":47050978427120,"sku":"9781610397605","price":15.04,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781610397605_p0.jpg?v=1772805684","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781610397605","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}