{"product_id":"9781610398817","title":"Leap: How to Thrive in a World Where Everything Can Be Copied","description":"\u003cp\u003e\u003cb\u003eHow can companies achieve long-term success? Through learning to leap: building a system of reinvention into their organization \u003c\/b\u003e\u003cb\u003ethat will stave off competition and keep them at the top of their industry.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eOutlasting competition is difficult. Doing so over decades or a century is nearly impossible. Yet, some pioneering companies have managed to endure and even prosper over the course of centuries. How is that possible? And what can we learn from those companies as we compete in a more globalized arena where everything can be copied?\u003c\/p\u003e\u003cp\u003eIn \u003ci\u003eLeap\u003c\/i\u003e, Howard Yu illustrates how competitive advantage can be achieved, even in a world where labor, information, and money move easily, cheaply, and almost instantaneously. He identifies the five fundamental principles that allow companies to make a leap and stay successful in the face of competition:\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eConstant reassessment of core competencies;\u003c\/li\u003e\n\u003cli\u003eInvestigate new markets and areas of business so you're ready to leap when a competitor appears in the field;\u003c\/li\u003e\n\u003cli\u003eHistorical research in order to identify and leverage seismic shifts in your industry earlier than your competitors;\u003c\/li\u003e\n\u003cli\u003eExperiment, game out leap scenarios long before a crisis hits;\u003c\/li\u003e\n\u003cli\u003eBuild executive intervention into the organizational plan at critical junctures in order to remain nimble.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ci\u003eLeap \u003c\/i\u003eshows readers where organizations should look to accomplish this sort of reinvention—the technologies that can be used to defeat competitors and the fundamental shifts that will occur in coming years—to help companies become agile and reposition themselves to remain dominant.","brand":"PublicAffairs","offers":[{"title":"Default Title","offer_id":47051337793776,"sku":"9781610398817","price":24.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781610398817_p0.jpg?v=1769903132","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781610398817","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}