{"product_id":"9781610597067","title":"Packaging Makeover (PagePerfect NOOK Book)","description":"\u003cb\u003eNew in Paperback \u003c\/b\u003e\u003cp\u003eWhether a company has been in business for one year or for 100 years, redesigns are an inevitable, expensive part -- with vast ramifications -- of doing business. So although redesigns are relatively commonplace, they must not be taken lightly.\u003c\/p\u003e\u003cp\u003eThis book deconstructs package redesign, providing vital information for the business owner, who has to make this all-important decision, as well as for the designer, who must execute the project.\u003c\/p\u003e\u003cp\u003eOur society is susceptible to messages sent by cleverly designed packaging. Whereas a budget-minded consumer might be drawn to inexpensive-looking boxes, someone looking for a pure, organic line of cosmetics would be attracted to upscale black-and-gold embossed packages. Designs use many tactics to grab attention. This book walks readers through the various approaches to packaging design as well as the various reasons for a redesign, such as outdated packaging, a change of focus or market or in the target customer, and so on, so business people and designers can choose the right strategy for their products and audiences.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eTracks the makeover transformation using before, during, and after photos \u003c\/li\u003e\n\u003cli\u003eFeatures color palettes, sketches, type treatments, and more that show what elements changed as the designer went from concept to execution\u003c\/li\u003e\n\u003cli\u003eOffers dozens of package redesigns from food to cosmetics to entertainment\u003c\/li\u003e\n\u003cli\u003eThe only book of its kind that focuses on redesigns\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Rockport Publishers","offers":[{"title":"Default Title","offer_id":47148041797872,"sku":"9781610597067","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781610597067_p0.jpg?v=1763844728","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781610597067","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}