{"product_id":"9781610617369","title":"Elephant Walk: Business and Brand Strategy for the Long Haul","description":"“Align Your Brand Strategy to Outrun and Outlast Your Competition”\u003cbr\u003eElephant Walk offers an interesting and entertaining glimpse into the world of African Elephants, and what makes them the lords of the jungle. Businesses can emulate those attributes to take the lead in their marketplace. Balancing business performance and brand strategy builds resilient, high values business.\u003cbr\u003eThis book provides insights into the branding process, the value of executive leadership, and the process to develop and implement the brand strategy. It presents a framework for understanding the systems of branding and the variables that play a significant role in building effective, sustainable and profitable growth. It lays out a roadmap clarifying the branding process and leadership principles for executing and managing change. It provides examples and recommendations that business can use to achieve higher brand efficiency. It clarifies why focusing on the brand and building an efficient elephant-like business is essential. Lastly, it shows how to execute that strategy for maximum business benefit.\u003cbr\u003eYou Will Learn How To:\u003cbr\u003eAlign every aspect of your business to create a sustainable brand\u003cbr\u003eIncrease profits by aligning all human and operat5ional resources with the brand promise\u003cbr\u003eEnhance customer perception and brand loyalty\u003cbr\u003eTruly differentiate your business in the marketplace through customer-focused brand strategies\u003cbr\u003eIncrease employees retention and performance\u003cbr\u003eReduce wasted spending and lost time dues to brand inefficiency\u003cbr\u003eChallenges Business Face:\u003cbr\u003eLeaders often lack understanding of the role of the brand – it’s way more than a logo\u003cbr\u003eOperating performance metrics often fail to measure the actual customer experience\u003cbr\u003ePoor alignment with the brand promise results in wasted time and money\u003cbr\u003eFocusing on the vendors community, not the community, weakens perceived value and customer loyalty","brand":"Independent Author","offers":[{"title":"Default Title","offer_id":47133978820848,"sku":"9781610617369","price":7.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781610617369_p0.jpg?v=1763838222","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781610617369","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}