{"product_id":"9781610698719","title":"Crash Course in Marketing for Libraries, 2nd Edition","description":"\u003cp\u003eExplains effective marketing strategies and identifies the tools needed to boost the visibility and increase the use of your library in the community.\u003c\/p\u003e\u003cp\u003e• Provides an essential resource that instructs and guides librarians from all types of organizations throughout each stage of the marketing and public relations process\u003c\/p\u003e\u003cp\u003e• Enables librarians with little or no experience in marketing to plan, implement, and evaluate a marketing campaign\u003c\/p\u003e\u003cp\u003e• Addresses all the key tools to promote library resources and services: social media, traditional media, publications, and collateral materials\u003c\/p\u003e\u003cp\u003e• Describes ways to gather information about the community and identifies factors that affect library use\u003c\/p\u003e","brand":"ABC-CLIO, Incorporated","offers":[{"title":"Default Title","offer_id":47135274893552,"sku":"9781610698719","price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781610698719_p0.jpg?v=1763838413","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781610698719","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}