{"product_id":"9781610698931","title":"Marketing Moxie for Librarians: Fresh Ideas, Proven Techniques, and Innovative Approaches","description":"\u003cp\u003eFun and easy to read, this marketing and promotion guide offers you the \"big picture\" of how best to spend your limited funds and energy to create a successful marketing strategy—from traditional promotions such as advertising and posters to social media marketing.\u003c\/p\u003e\u003cp\u003e• Takes you through a step-by-step process of creating a marketing campaign that meets the needs of your patrons and your library \u003c\/p\u003e\u003cp\u003e• Covers conventional marketing strategies such as print and broadcast media along with new social media venues\u003c\/p\u003e\u003cp\u003e• Includes a guide to marketing plans and content calendars\u003c\/p\u003e\u003cp\u003e• Offers chapter-by-chapter\" Moxie Tips and Tricks\" to help you get started and succeed in marketing your library\u003c\/p\u003e\u003cp\u003e• Presents ways to bolster your creativity toolkit when the ideas just won't come\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Libraries Unlimited","offers":[{"title":"Default Title","offer_id":47037436526832,"sku":"9781610698931","price":50.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781610698931_p0.jpg?v=1769903354","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781610698931","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}