{"product_id":"9781611170542","title":"Battle Exhortation: The Rhetoric of Combat Leadership","description":"In this groundbreaking examination of the symbolic strategies used to prepare troops for imminent combat, Keith Yellin offers an interdisciplinary look into the rhetorical discourse that has played a prominent role in warfare, history, and popular culture from antiquity to the present day. Battle Exhortation focuses on one of the most time-honored forms of motivational communication, the encouraging speech of military commanders, to offer a pragmatic and scholarly evaluation of how persuasion contributes to combat leadership and military morale.","brand":"University of South Carolina Press","offers":[{"title":"Default Title","offer_id":47031547396336,"sku":"9781611170542","price":21.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781611170542_p0.jpg?v=1763840218","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781611170542","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}