{"product_id":"9781613080238","title":"Street Smart Franchising","description":"Experienced franchisees and franchisors tell entrepreneurs what they need to know before they buy a franchise. Second edition includes a sample copy of the entire UFOC plus 40% new and updated examples. This straight-shooting franchise guide goes beyond the \"how to” to teach potential franchisees what to expect when starting a franchise.  Real life stories from the trenches illustrate how to cope with the difficulties a franchise presents.  The author reveals the personality types most likely to succeed at franchising, and identifies entrepreneurial traits that may increase risk of failure.  Plus, it takes an in-depth look at the research and investigation of a franchise, something glossed over in most franchise books.","brand":"Entrepreneur Press","offers":[{"title":"Default Title","offer_id":47148125257968,"sku":"9781613080238","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781613080238_p0.jpg?v=1763847137","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781613080238","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}