{"product_id":"9781613082317","title":"Ultimate Guide to Pinterest for Business","description":"With 4,000 percent growth in just six months, 17 million users, and a record for more referral traffic than YouTube, Google+, and LinkedIn combined, Pinterest delivers an unbelievable opportunity for marketers . . . if they know how to effectively use it. Karen Leland acquaints business owners with the newest social media kid on the block. She covers: the ins and outs of signing up and getting started; building boards that get noticed, drive traffic, and convert fans into customers; creating a Pinterest community through power connections, contests, social media outreach, and smart pinning strategies; strategies for becoming a power Pinterest user and creating an enthusiastic following; best practices for pins that promote, including image optimization, consistent branding, social media integration, and high-value content; and Pinterest etiquette. Business owners learn to expand their business and brand’s success  one pin at a time.\u003cbr\u003e","brand":"Entrepreneur Press","offers":[{"title":"Default Title","offer_id":47130449674480,"sku":"9781613082317","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781613082317_p0.jpg?v=1763850418","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781613082317","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}