{"product_id":"9781613083031","title":"The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar","description":"\u003cb\u003eDeliver Big-Picture Marketing Plans for Pennies on the Dollar\u003c\/b\u003e\u003cbr\u003eSuccessful marketing expert and copywriter Robert W. Bly cuts through the clutter of short-lived marketing techniques and trendy gimmicks to reveal the critical steps you need to cross over from business owner to marketplace competitor.\u003cbr\u003e\u003cbr\u003eDishing bite-sized lessons, supported by in-chapter exercises and end-of-chapter actions, Bly coaches you in creating an effective marketing plan that produces the results of an expensive marketing consultant without the hefty cost.\u003cbr\u003e\u003cbr\u003eLearn how to:\u003cbr\u003eDevelop a clear business vision\u003cbr\u003ePosition your business and services strategically\u003cbr\u003eResearch your market and target your ideal client\u003cbr\u003eIntegrate online and offline marketing\u003cbr\u003ePut measurements in place to assess marketing tactics\u003cbr\u003eCreate an effective implementation schedule\u003cbr\u003eReview and troubleshoot for future success and growth\u003cbr\u003e\u003cbr\u003eWhether embarking on a new venture or reviving your current business plan, this practical handbook provides the next steps toward business success and survival.","brand":"Entrepreneur Press","offers":[{"title":"Default Title","offer_id":47158820045040,"sku":"9781613083031","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781613083031_p0.jpg?v=1763849792","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781613083031","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}