{"product_id":"9781613083239","title":"Ultimate Guide to Local Business Marketing","description":"MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME\u003cbr\u003e\u003cbr\u003eWith Google, Yahoo!, and Bing returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign.\u003cbr\u003e\u003cbr\u003eFrom defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign.\u003cbr\u003e\u003cbr\u003eYou'll learn how to:\u003cbr\u003eCapture high-quality leads from Google AdWords and Bing in 48 hours\u003cbr\u003eMaster the components of a high-converting campaign and get the most bang for your buck\u003cbr\u003eHarness mobile search advertising and Facebook ads for maximum results","brand":"Entrepreneur Press","offers":[{"title":"Default Title","offer_id":47177255911664,"sku":"9781613083239","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781613083239_p0.jpg?v=1763844902","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781613083239","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}