{"product_id":"9781613083543","title":"Simplify: How the Best Businesses in the World Succeed","description":"\u003cb\u003eAre you ready to become the next market leader?\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eInvestor and successful entrepreneur Richard Koch and venture capitalist Greg Lockwood have spent years researching what makes successful companies—such as IKEA, Apple, Uber, and Airbnb—achieve game-changing who status. The answer is simple: They Simplify.\u003cbr\u003e\u003cbr\u003e\u003cb\u003eTake Your Business from Startup to Game Changer. Start simplifying today.\u003c\/b\u003e\u003cbr\u003e","brand":"Entrepreneur Press","offers":[{"title":"Default Title","offer_id":47182028603632,"sku":"9781613083543","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781613083543_p0.jpg?v=1763843468","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781613083543","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}