{"product_id":"9781613398777","title":"Why Women Buy: How to Sell to the World's Largest Market","description":"\u003cp\u003e\u003cb\u003eWomen drive 80% of consumer spending. \u003c\/b\u003e The most powerful determining factor of how we see the world is GENDER. In today's business market, women hold buying power of \u003cb\u003e$4.4 trillion dollars\u003c\/b\u003e, in the U.S. alone.\u003c\/p\u003e\u003cp\u003eMastering the skill to tap into the world’s largest buying segment will give you the competitive advantage you need. Dawn Jones shares 7 techniques for bridging the gap and capturing more business. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003col\u003e\n\u003cli\u003eThrough scientific research, learn how women differ from men in the buying process.\u003c\/li\u003e\n\u003cli\u003eOvercome the fear of sales.\u003c\/li\u003e\n\u003cli\u003eLearn to operate with integrity.\u003c\/li\u003e\n\u003cli\u003eLearn to ask great questions.\u003c\/li\u003e\n\u003cli\u003eIntegrate 4 communication styles.\u003c\/li\u003e\n\u003cli\u003eLearn to sell to 7 personality types.\u003c\/li\u003e\n\u003cli\u003eMaster the four stages of competency.\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e \u003cb\u003eWhy Women Buy\u003c\/b\u003e will equip you to stay ahead of your competition and master the art of selling to half the population.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Made For Success Publishing","offers":[{"title":"Default Title","offer_id":47062268281072,"sku":"9781613398777","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781613398777_p0.jpg?v=1763851354","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781613398777","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}