{"product_id":"9781614482734","title":"Billion-Dollar Branding: Brand Your Small Business Like a Big Business and Great Things Happen","description":"\u003cb\u003eTwo advertising veterans explain the myths about branding—and how even the smallest businesses can benefit by defining themselves to their customers.\u003c\/b\u003e\u003cbr\u003e  \u003cbr\u003e Branding may be the single most misunderstood concept in marketing. It’s not only for big businesses with big bucks. It’s not about a logo, a color, a font, or a type of advertising. Branding is defining a company’s image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a business’s juicy center.\u003cbr\u003e  \u003cbr\u003e Even small businesses on shoestring budgets and sole practitioners can learn the principles of good branding—an effort that encompasses not just messaging, but multiple day-to-day decisions that shape and build your customers’ perceptions and emotions. With numerous real-life examples and the expertise that comes only from experience, this book guides you to a new way of thinking about your business, and the kind of wisdom that no amount of money can buy.","brand":"Morgan James Publishing","offers":[{"title":"Default Title","offer_id":47163348844784,"sku":"9781614482734","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781614482734_p0.jpg?v=1769904342","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781614482734","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}