{"product_id":"9781614641421","title":"Quicklet - Geoffrey A. Moore's Crossing the Chasm","description":"\u003cp\u003eABOUT THE BOOK\u003c\/p\u003e\u003cp\u003eSince its first publication in 1991, Geoffrey Moores Crossing the Chasm: Marketing and Selling High Tech Products to Mainstream Customers has set the standard for tech business moguls. In fact, it has become the standard for all of us trying to make our way in the confusing world of technology business.\u003c\/p\u003e\u003cp\u003eMoore argues that there is a chasm that exists between early adopters of a potentially disruptive technology product and what he calls the early majority, or the market segment that takes such a product to the upper ranges of success. Moore believes that early adopters and visionaries have very different expectations than the pragmatists that follow. In this book, he explores those differences and suggests specific techniques to successfully cross the \"chasm.\"\u003c\/p\u003e\u003cp\u003eThese include choosing a target market, understanding the whole product concept, positioning the product, building a successful marketing strategy, and choosing the most appropriate distribution channel and pricing.\u003c\/p\u003e\u003cp\u003eMEET THE AUTHOR\u003c\/p\u003e\u003cp\u003eRichard Childers is an experienced writer and a member of the Hyperink Team, which works hard to bring you high-quality, engaging, fun content. Happy reading!\u003c\/p\u003e\u003cp\u003eEXCERPT FROM THE BOOK\u003c\/p\u003e\u003cp\u003eMoores major thesis is that there is something wrong with the High Tech Marketing Model. There are gaps separating the major groups described in the Technology Adoption Life Cycle. These gaps represent the fact that any group will have a hard time accepting a new product if it is marketed to them in the same manner it was marketed to the group that preceded them. Each of these gaps is an opportunity for marketing to lose momentum and miss the transition to the next group.\u003c\/p\u003e\u003cp\u003eTwo of these gaps are relatively small, what Moore calls cracks in the bell curve. The gap between innovators and early adopters occurs when a hot new technology product cannot be transitioned into a major new benefit. The enthusiast loves it for its architecture, but nobody can even figure out how to start using it.\u003c\/p\u003e\u003cp\u003eThere is a second crack of similar size that exists between the early majority and the late majority. It comes at a time in the product life cycle when the market is well developed and the technology product is in the mainstream. While the early majority was quite willing and able to achieve the level of technical competence required to gain benefit from the product, the late majority user is much less so. In order to continue developing their market by moving into the late majority segment, the product marketers must make the product easier to use and implement. If they fail to do so, they may fail in their attempts to transition to this next segment.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eCHAPTER OUTLINE\u003c\/b\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eQuicklet on Geoffrey A. Moore's Crossing the Chasm: Marketing and Selling High Tech Products to Mainstream Customers\u003cbr\u003e\u003cul\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003eGeoffrey A. Moore's Crossing the Chasm: Marketing and Selling High Tech Products to Mainstream Customers\u003cbr\u003e\u003cul\u003e\n\u003cli\u003eThe High Tech Marketer’s Bible\u003c\/li\u003e\n\u003cli\u003eAbout the Author\u003c\/li\u003e\n\u003cli\u003eAbout the Book\u003c\/li\u003e\n\u003cli\u003eOverall Summary\u003c\/li\u003e\n\u003cli\u003e...and much more\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Hyperink","offers":[{"title":"Default Title","offer_id":47061384954096,"sku":"9781614641421","price":6.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781614641421_p0.jpg?v=1763852497","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781614641421","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}