{"product_id":"9781615648535","title":"Starting and Running a Restaurant","description":"\u003cp\u003eAround 90% of all new restaurants fail in the first year of operation. Many owners think they have the perfect idea, but they have terrible business plans, location, or other issues. \u003ci\u003eIdiot's Guides: Starting and Running a Restaurant\u003c\/i\u003e shows budding restauranteurs the basics of honing in on a concept to gathering start-up capital to building a solid business plan. You will also learn how to choose a great restaurant location, select an appealing design, compose a fantastic menu, and hire reliable managers and staff. In this book, you get:\u003c\/p\u003e\u003cp\u003e+ Introduction to basic requirements of starting a restaurant such as time management, recognizing your competition, choosing your restaurant concept, and making it legal.\u003cbr\u003e + Information on building a solid business foundation such as a solid business plan, a perfect location, where to find investors, and securing loans.\u003cbr\u003e + Suggestions on how to compose the perfect menu, laying out the front and back of house and bar, and choosing the must-have necessities such as security alarms and fire prevention.\u003cbr\u003e + Techniques on how to hire and train your staff, purchasing or renting supplies, understanding costs and setting up your financial office, and using social media as a marketing tool.\u003cbr\u003e + Secrets for keeping your customers returning, running a safe restaurant, managing employees, and building your PR sales plan.\u003cbr\u003e + Pre-opening checklists to ensure everything is ready by opening day. Operational checklists and forms a successful restaurateur will need to manage their restaurant.\u003c\/p\u003e","brand":"DK Publishing, Inc.","offers":[{"title":"Default Title","offer_id":47176946974960,"sku":"9781615648535","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781615648535_p0.jpg?v=1763850840","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781615648535","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}