{"product_id":"9781616730314","title":"Merchants of Speed: The Men Who Built America's Performance Industry","description":"\u003cp\u003eHot rodding has always been about taking something that Detroit  built and making it leaner and faster. At the epicenter of the movement  was a cast of driven men who designed and manufactured the parts that  made it all possible. This book takes an  appreciative look back at the early hot rodders who worked out of their  garages, basements, and backyards, and the “speed equipment” they  developed.  In  this mammoth volume, Paul Smith examines the stories behind two dozen  speed equipment manufacturers and the go-fast goodies they designed,  developed, and sold. Drawing upon hundreds of  hours of interviews conducted with these founding fathers of hot  rodding, Smith details the work of industry icons such as Iskenderian,  Edelbrock, Evans, Hilborn, Navarro, Offenhauser, Sharp, Weiand, Ansen,  and Kong. Illustrated with more than 200 period  photos and filled with firsthand accounts of the birth of hot  rodding—and the automotive aftermarket industry—this book is a truly  fitting celebration of the names that became synonymous with speed.\u003c\/p\u003e","brand":"Motorbooks","offers":[{"title":"Default Title","offer_id":47169145471216,"sku":"9781616730314","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781616730314_p0.jpg?v=1763850376","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781616730314","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}