{"product_id":"9781616736194","title":"Visual Language for Designers: Principles for Creating Graphics That People Understand (PagePerfect NOOK Book)","description":"\u003cp\u003eWithin every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power.\u003c\/p\u003e\u003cp\u003eIn a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, \u003ci\u003eVisual Language for Designers\u003c\/i\u003e explains how to achieve quick and effective communications. This book presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eVisual Language for Designers\u003c\/i\u003e includes:\u003c\/p\u003e\u003cp\u003e—How to organize graphics for quick perception\u003c\/p\u003e\u003cp\u003e—How to direct the eyes to essential information\u003c\/p\u003e\u003cp\u003e—How to use visual shorthand for efficient communication\u003c\/p\u003e\u003cp\u003e—How to make abstract ideas concrete\u003c\/p\u003e\u003cp\u003e—How to best express visual complexity\u003c\/p\u003e\u003cp\u003e—How to charge a graphic with energy and emotion\u003c\/p\u003e","brand":"Rockport Publishers","offers":[{"title":"Default Title","offer_id":47134340251888,"sku":"9781616736194","price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781616736194_p0.jpg?v=1763850429","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781616736194","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}