{"product_id":"9781616737597","title":"The 200-MPH Billboard: The Inside Story of How Big Money Changed NASCAR","description":"\u003cp\u003eWhat began on the dusty racetracks of the rural South is now a world-class enterprise, as closely watched by Wall Street as by hometown racing fans. How NASCAR grew from its provincial roots to become a big business of international proportions is the story Mark Yost tells in \u003ci\u003eThe 200-MPH Billboard\u003c\/i\u003e.\u003cbr\u003e\u003cbr\u003e A seasoned sports and business reporter for the \u003ci\u003eWall Street Journal\u003c\/i\u003e and contributor to the \u003ci\u003eNew York Times\u003c\/i\u003e and the \u003ci\u003eSports Business Journal\u003c\/i\u003e, Yost demystifies the economics and politics behind NASCAR sponsorship. His book takes us behind the scenes of some of the head-turning corporate deals that altered the way NASCAR does business.\u003cbr\u003e\u003cbr\u003e From Junior Johnson’s contract with Darrell Waltrip and Mountain Dew, which announced a significant change, to deals between the likes of Dale Jr. and Budweiser, Tony Stewart and Home Depot, NASCAR and Fox Television, this book clearly tracks the subtle and not-so-subtle transformations that corporate sponsorship has wrought in recent years. And it offers a rare insider’s look at what these changes have meant for NASCAR and its devoted fans. \u003c\/p\u003e","brand":"Motorbooks","offers":[{"title":"Default Title","offer_id":47139087024368,"sku":"9781616737597","price":25.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781616737597_p0.jpg?v=1763856195","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781616737597","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}