{"product_id":"9781616739386","title":"A Designer's Research Manual (PagePerfect NOOK Book)","description":"Doing research can make all the difference between a great design and a good design. By engaging in competitive intelligence, customer profiling, color and trend forecasting, etc., designers are able to bring something to the table that reflects a commercial value for the client beyond a well-crafted logo or brochure. Although scientific and analytical in nature, research is the basis of all good design work. This book provides a comprehensive manual for designers on what design research is, why it is necessary, how to do research, and how to apply it to design work.","brand":"Rockport Publishers","offers":[{"title":"Default Title","offer_id":47139152756976,"sku":"9781616739386","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781616739386_p0.jpg?v=1763851782","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781616739386","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}