{"product_id":"9781616990695","title":"#PLAN to WIN tweet Book01","description":"A sound territory\/strategic account plan is essential to make the best use of your limited time and resources--especially in business-to-business selling. And, the effective execution of your plan will enable you to produce better results. To help accomplish your goals in this challenging environment, this book explores a broad range of sales strategy topics focused on developing and executing a winning plan, including:\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e\u003cli\u003e Leveraging industry trends in your market segment, geography, and vertical industry segment\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e Growing high leverage customers\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e Penetrating new accounts, such as high-probability target prospects\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e Working with partners to improve results\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e Developing and implementing your action plan\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e Ensuring the right level of management engagement\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e#PLAN to WIN tweet Book01\u003ci\u003e is designed to help new and experienced sales people and sales managers do a better job of territory planning, strategic account planning, and partner management. Further, the methods outlined will enable readers to dramatically improve their sales effectiveness and results.\u003cbr\u003e\u003c\/i\u003e\u003cp\u003e\u003cbr\u003eIf you are an account manager, the material in this book will enable you to:\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cbr\u003e\u003cli\u003e Create insightful and achievable territory and target account plans\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e Enhance or improve existing plans\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e Develop and deploy winning strategies to penetrate and retain key accounts\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e Improve your time and territory management for maximum return\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003eIf you are a sales manager, this book will help you:\u003cbr\u003e\u003cbr\u003e\u003cul\u003e\n\u003cbr\u003e\u003cli\u003e Adopt\/adapt proven planning tools into current practices\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e Provide better sales coaching to your sales team on planning techniques\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e Better monitor your sales team's leading indicators, wins and losses to respond quickly, and fine-tune your approach\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e Improve sales and marketing alignment\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e Manage change to enhance your team's sales productivity\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003ci\u003e#PLAN to WIN tweet Book01\u003c\/i\u003e is part of the THiNKaha series whose 112-page books contain 140 well-thought-out quotes (tweets\/ahas).\u003cp\u003e\u003c\/p\u003e","brand":"THiNKaha","offers":[{"title":"Default Title","offer_id":47139247030512,"sku":"9781616990695","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781616990695_p0.jpg?v=1763853120","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781616990695","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}