{"product_id":"9781618421630","title":"The New Rules of Engagement: A guide to understanding and connecting with Generation Y","description":"To some they are the tech-savvy, well educated and ambitious youngsters poised to take on and change the world.\u003cbr\u003eOthers however, describe a disloyal, disrespectful and demanding generation who have never learned to wait or really work hard for anything.\u003cbr\u003e\u003cbr\u003eBorn between the early 1980's and the late 1990's Generation Y has certainly caused a stir in recent years. Parents, teachers and business owners alike face the challenge of understanding and engaging a generation who have essentially grown up in a different world.\u003cbr\u003e\u003cbr\u003eIn this ground-breaking bestseller, you will learn how the era into which you are born has a profound effect on your perceptions and worldview.\u003cbr\u003e\u003cbr\u003eBuilding on this understanding, you will begin to see why Generation Y are so different and discover some powerful strategies for engaging them be it at home, in the classroom or at work.","brand":"BookBaby","offers":[{"title":"Default Title","offer_id":47169057751280,"sku":"9781618421630","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781618421630_p0.jpg?v=1763855225","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781618421630","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}