{"product_id":"9781619330269","title":"Nation Brand, The Journal of Nation Branding","description":"The guiding mission of Nation Brand is to illuminate the everyday interactions that shape how nations are perceived. Nation Brand is an interactive journal that incorporates feedback and content from readers. \u003cp\u003eNation Brand was inspired by Wharton Professor David Reibstein's philosophy that nations, like products, have images or brands. The brand of a nation is a source of influence, even as it is itself subjected to many influences.\u003c\/p\u003e\u003cp\u003eAlthough this web of influence is necessarily complex, in one sense it is simple: Nations are branded by people and through people.\u003c\/p\u003e\u003cp\u003eThrough editorial content and submissions from readers around the world, Nation Brand unpacks the myriad ways in which people brand nations through their communications. In a practical sense, Nation Brand is a communications guide. Useful information and tips are included to help readers become more effective in their interpersonal communications, intentional and unintentional.\u003c\/p\u003e\u003cp\u003eNation Brand also seeks to help readers become more conscious of how various nations are currently being branded and how they have been branded in the past. Nation Brand will review strategies for nation branding, both historical and current.\u003c\/p\u003e\u003cp\u003eAlthough the subject of nation branding is serious and vital to the well-being of the people associated with a nation, this publication is written as a practical user's guide. Articles and reviews are brief, to-the-point, and focused on immediate application.\u003c\/p\u003e\u003cp\u003eThe importance of listening well and listening often will be a recurring theme in Nation Brand. In every section of every issue, editors Tracy Steen, Ph.D., and Tom Lincoln will invite input. Please email or text ideas and submissions to ideas@nationbrandjournal.com or (215) 205-5481.\u003c\/p\u003e\u003cp\u003eAs communications in various forms shape our perceptions of the world, the brand of a nation is inexorably formed or altered. The process is active, multi-faceted, vibrant, and ultimately galvanizing. Nation Brand will cover it all.\u003c\/p\u003e","brand":"FastPencil, Inc.","offers":[{"title":"Default Title","offer_id":47057467015408,"sku":"9781619330269","price":18.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781619330269_p0.jpg?v=1763854406","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781619330269","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}