{"product_id":"9781619604971","title":"Fashion Marketing \u0026 Merchandising","description":"\u003cp\u003e\u003ci\u003eFashion Marketing \u0026amp; Merchandising\u003c\/i\u003e motivates students to examine the business aspects of the fashion world and the career opportunities it offers. Students learn about the entire textile\/apparel\/retail soft goods chain, its economic fundamentals, and strategies for retail success. The text\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eDescribes new retail trends, including showrooming and omni-channel retailing with the latest Internet, mobile, and social media strategies.\u003c\/li\u003e \u003cli\u003eReports the latest advances in textiles, manufacturing, mass customization, and niche specialization.\u003c\/li\u003e \u003cli\u003eDiscusses the greater emphasis on ethics, social responsibility, environmental sustainability, and data security.\u003c\/li\u003e \u003cli\u003eReports successful fashion merchandising activities that satisfy the changing consumer market.\u003c\/li\u003e \u003cli\u003eExplains computer technologies such as robotic manufacturing, automatic merchandise replenishment, radio frequency identification (RFID), and Internet retailing.\u003c\/li\u003e \u003cli\u003eExamines fashion industry globalization and business consolidation.\u003c\/li\u003e \u003cli\u003eDiscusses how to prepare for career opportunities in fashion, including entrepreneurship.\u003c\/li\u003e \u003cli\u003eIdentifies industry trade groups and publications that help students gain added knowledge now and contacts in their professional careers.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Goodheart-Willcox Publisher","offers":[{"title":"Default Title","offer_id":47061131428080,"sku":"9781619604971","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781619604971_p0.jpg?v=1763859643","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781619604971","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}