{"product_id":"9781619614314","title":"The Rise Of The Craft Brand: Why Small is Going to Be Huge","description":"\u003cstrong\u003eBig Retailers. Big Brands. Big Changes. \u003c\/strong\u003e\u003cp\u003eThe world of commerce is dramatically changing. The age of big retailers and big brands is giving way to a new type of commerce that is driven by unstoppable changes in technology and the economy. As a result, \"craft brands\" are coming to the forefront-brands that thrive on their uniqueness and their bond with consumers. \u003c\/p\u003e\u003cp\u003eLeaner, sleeker, and faster, Craft Brands are deeply disrupting commerce by building engaged communities, creating unique value propositions, and out-innovating monolithic, legacy brands and retailers. \u003c\/p\u003e\u003cp\u003eThis book is a guide to the forces reshaping buying and selling, and how those forces are pushing us toward a decentralized world of commerce in which craft brands reign. It shows why quality and resonance are the most important drivers of craft brand success-and it lays out strategies and case studies that emerging craft brands (or big brands struggling to stay relevant) can emulate.\u003c\/p\u003e","brand":"Lioncrest Publishing","offers":[{"title":"Default Title","offer_id":47060994588912,"sku":"9781619614314","price":12.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781619614314_p0.jpg?v=1763854872","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781619614314","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}