{"product_id":"9781619615816","title":"Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing","description":"\u003cp\u003eThe term affiliate marketing has been misunderstood and underestimated since its inception. At its core, affiliate marketing represents something overwhelmingly positive: paying only for marketing that delivers actual, quantifiable results.\u003c\/p\u003e\u003cp\u003eRobert Glazer, a leader in the affiliate marketing industry for over a decade, draws upon his experience and insights gathered from influential marketers to examine a rapidly changing field. Performance Partnerships is the first in-depth look at the performance (affiliate) marketing industry. Examining its roots and evolution, this book offers a better understanding of its impact as a vital form of direct-to-consumer digital marketing, and advice on how it can be used to change marketing and business development practices.\u003c\/p\u003e\u003cp\u003eWhen used correctly, affiliate marketing and Performance Partnerships can be powerful tools to grow your business and Robert can show you how to tap into that boundless potential.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Kendall Marketing Group LLC","offers":[{"title":"Default Title","offer_id":47062468690160,"sku":"9781619615816","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781619615816_p0.jpg?v=1763856230","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781619615816","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}