{"product_id":"9781619617421","title":"Critical Moments: The New Mindset of Reputation Management","description":"\u003cp\u003eA company owns its brand; the public owns its reputation. The words of\u003c\/p\u003e\u003cp\u003ecommunities, customers, and critics can help or harm your business’s standing with\u003c\/p\u003e\u003cp\u003ethe public. While not all crises can be avoided, your company’s reputation can be\u003c\/p\u003e\u003cp\u003emanaged with an empowering, strategic framework designed to proactively\u003c\/p\u003e\u003cp\u003emaintain your image before disaster occurs.\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eCritical Moments\u003c\/em\u003e, corporate communications expert Bill Coletti reveals how you\u003c\/p\u003e\u003cp\u003ecan build reputational excellence by meeting the needs and expectations of the\u003c\/p\u003e\u003cp\u003epublic. He takes you step-by- step through his Four A’s—Awareness, Assessment,\u003c\/p\u003e\u003cp\u003eAuthority, and Action—that will help you develop your company’s situational\u003c\/p\u003e\u003cp\u003eunderstanding, research agenda, operational risks, and action plan to recover and\u003c\/p\u003e\u003cp\u003egrow your reputation.\u003c\/p\u003e\u003cp\u003eMissed customer expectations can seriously damage a company. Bill Coletti provides\u003c\/p\u003e\u003cp\u003ea logical management framework for the least manageable aspects of corporations.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Bill Coletti","offers":[{"title":"Default Title","offer_id":47055726149872,"sku":"9781619617421","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781619617421_p0.jpg?v=1763859675","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781619617421","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}