{"product_id":"9781619617568","title":"Naked Sales: How Design Thinking Reveals Customer Motives and Drives Revenue","description":"You've worked hard to make your sales operation a success, and you've achieved results. But in an age of ever-changing technologies and increasing customer demands, if you're selling like you always have, you're leaving deals on the table-and reducing potential. You can reinvigorate your sales organization, create new opportunities, and build competition-proof customer relationships when you start thinking like a designer. \u003cp\u003eDesign Thinking is a customer-centric innovation process that transforms the way one sells, whether it's an inside sales team or a group of field reps with multimillion-dollar portfolios. Welch and Jones's proven Sell by Design methodology will reduce the time it takes to get a first call, build pipeline, and increase deal size. And it reestablishes a deeper human connection in an era of automated response. \u003c\/p\u003e\u003cp\u003eNaked Sales will show you how firms like Salesforce, Hyland Software, and Ellie Mae are using this approach to stay customer-centric and increase revenue. \u003c\/p\u003e\u003cp\u003eLearn more at www.somersaultinnovation.com.\u003c\/p\u003e","brand":"Lioncrest Publishing","offers":[{"title":"Default Title","offer_id":47061135687920,"sku":"9781619617568","price":15.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781619617568_p0.jpg?v=1763856911","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781619617568","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}