{"product_id":"9781619618039","title":"The Belief Economy: How to Give a Damn, Stop Selling, and Create Buy-In","description":"\u003cp\u003eOld-school marketing is dead. It’s not just about selling anymore. It’s about giving a damn and taking a stand. To reach the next generation of customers, your brand must address their beliefs and ethical concerns. \u003cem\u003eThe Belief Economy\u003c\/em\u003e lays the foundation you’ll need to connect passionately and powerfully with this growing, socially committed audience.\u003c\/p\u003e\u003cp\u003eOver the next four to six decades, Millennials and Gen Zers will control and influence more than a trillion dollars of our economy per year. The companies they patronize will be those with a strong stated mission and purpose. \u003cem\u003eThe Belief Economy\u003c\/em\u003e can help you identify, develop, and sell the authentic core values that will transform your brand into a \"belief-driven brand\" and elevate it above the competition.\u003c\/p\u003e\u003cp\u003eThe age of capitalism with a conscience is now. Here is your essential guide to staying ahead of the curve and gaining the competitive edge—while making a profound and positive impact on our world.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"David Baldwin","offers":[{"title":"Default Title","offer_id":47049539813616,"sku":"9781619618039","price":24.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781619618039_p0.jpg?v=1763854883","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781619618039","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}