{"product_id":"9781619618183","title":"Pinpoint: How Challenging the Norm Is the Only Route to Success in Selling Sponsorship","description":"Selling sponsorship is one of the most effective and profitable strategic business tools for any organisation. Whether you oversee a billion-dollar corporation, a medium-sized charity, a local arts council, or even a neighborhood children's football team, sponsorship needs to be part of your revenue and marketing mix.\u003cp\u003eNot only does sponsorship bring in money, but it also drives engagement in a way that traditional marketing can't. Businesses, sports teams, music festivals, conferences, live events, small clubs and groups, nonprofits, and start-ups have all begun to realise the power of commercial collaboration and what those partnerships can deliver to their bottom line.\u003c\/p\u003e\u003cp\u003eBut there's a catch. Selling sponsorship in today's landscape requires a different approach and some specialised knowledge that isn't readily available. This book will show you the pitfalls to avoid to ensure that virtually anyone can succeed.\u003c\/p\u003e","brand":"Lioncrest Publishing","offers":[{"title":"Default Title","offer_id":47061131755760,"sku":"9781619618183","price":17.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781619618183_p0.jpg?v=1763853577","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781619618183","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}