{"product_id":"9781619846234","title":"The 5 Rules of Megavalue Selling: How to Communicate Customer Value and Differentiate From Competitors","description":"\u003cp\u003eWhy are salespeople struggling to differentiate from competitors and communicate customer value? What makes them miss annual sales targets?\u003c\/p\u003e\u003cp\u003eThis book introduces a remarkably effective way to articulate your value message and create distinction among competitors. Through an engaging story, readers discover the “VALUE” rules, a five steps approach salespeople use to win sales on value not price.\u003c\/p\u003e\u003cp\u003eMegavalue Selling is a book salespeople can’t put down. Written for salespeople, managers, startup entrepreneurs and business owners eager to learn about mastering customer conversations about value, this book gives readers:\u003c\/p\u003e\u003cp\u003e-Perfect questions for identifying a customer’s existing and unrecognized value drivers.\u003c\/p\u003e\u003cp\u003e-How to handle price pushback and commoditization.\u003c\/p\u003e\u003cp\u003e-Practical approach for presenting proof.\u003c\/p\u003e\u003cp\u003e-Actionable steps for identifying all decision influencers and their roles.\u003c\/p\u003e\u003cp\u003e-Simple techniques to align value propositions with customer issues.\u003c\/p\u003e\u003cp\u003eMark Holmes distilled four decades of sales experience, research, consulting and coaching to write a new sales development book covering complex concepts simplified into a short story that’s easy to apply. Mark learned B2B selling by making sales to CEO’s in his twenties, and went on to be a top-performer in several companies. His insights have appeared in the Wall Street Journal, FOX Business and Sales and Marketing Management.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Price World Publishing","offers":[{"title":"Default Title","offer_id":47041972470000,"sku":"9781619846234","price":19.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781619846234_p0.jpg?v=1763855122","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781619846234","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}