{"product_id":"9781620333549","title":"Marketing and Selling Your Handmade Jewelry","description":"\u003cp\u003eA majority of women who take up beading as a hobby end up selling their work - at home parties, craft fairs, fine galleries, or on eBay. \u003ci\u003eMarketing and Selling Handmade Jewelry\u003c\/i\u003e provides the practical advice and encouragement to do it right and do it with flair.\u003c\/p\u003e\u003cp\u003eFirst step: Match your design style and time commitment with the most appropriate target market.\u003c\/p\u003e\u003cp\u003eSecond step: Learn the nitty-gritty of setting up a home-based business.\u003c\/p\u003e\u003cp\u003eThird step: Develop a distinctive \"look\" for brochures, ads, hang tags, show signage.\u003c\/p\u003e\u003cp\u003eLast but not least: Master the fine art of pricing for a profit.\u003c\/p\u003e\u003cp\u003eThe reader will revel in the success stories of women who have made it work. Viki Lareau, co-owner of The Bead Factory in Tacoma, Washington, and co-founder of the Puget Sound Bead Festival, has mentored hundreds of beaders and jewelry-makers on their way to success. This book is a compilation of her knowledge, wisdom, and experience - an essential business guide for creative jewelry artists.\u003c\/p\u003e\u003cp\u003eLearn how to market and sell your jewelry anywhere you are with \u003ci\u003eMarketing and Selling HAndmade Jewelry\u003c\/i\u003e!\u003c\/p\u003e","brand":"F+W Media","offers":[{"title":"Default Title","offer_id":47164573745392,"sku":"9781620333549","price":10.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781620333549_p0.jpg?v=1763855979","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781620333549","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}