{"product_id":"9781620453735","title":"On Message: How a Compelling Narrative Will Make Your Organization Succeed","description":"In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there is no shortage of people talking about the need to get their message across, or having a “narrative.” But for business, marketing, and political campaigns, there is no definitive how-to on crafting a compelling narrative that achieves lasting results. And without a narrative, no amount of framing, complex messaging, or facts will succeed.\u003cbr\u003e\u003cbr\u003e\u003ci\u003eOn Message\u003c\/i\u003e solves that problem, illustrating how effective communicators understand the power of narrative, emotion, and simple messaging, and posits that having a personal, emotional narrative is the basis for all successful communication.\u003cbr\u003e\u003cbr\u003eDrawing on Zach Friend’s own experience and insights from politics, advertising, corporate communications, entertainment, and social psychology, \u003ci\u003eOn Message \u003c\/i\u003eprovides a simple process for applying the powerful principles behind crafting a narrative, ultimately paving the path to success. Specifically, readers will:\u003cbr\u003e\u003cbr\u003e-Learn how to focus their communication efforts in a dramatically more powerful way on the most important factor, narrative;\u003cbr\u003e-Master the mindset needed to become a better communicator and make a forceful impact on their audience and clients;\u003cbr\u003e-Stop wasting time and energy gathering unnecessary facts and data that don’t advance their message; and\u003cbr\u003e-Get results faster by using narrative as a productive tool that will fuel success.","brand":"Turner Publishing Company","offers":[{"title":"Default Title","offer_id":47148749357296,"sku":"9781620453735","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781620453735_p0.jpg?v=1763858681","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781620453735","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}