{"product_id":"9781621531333","title":"Effective Publications Management: Keeping Print Communications on Time, on Budget, on Message","description":"\u003ci\u003e\u003c\/i\u003eMaster the details of creating, contracting, and overseeing print materials, and make your communication projects—annual reports, brochures, newsletters, and other publications—run smoothly.\u003cbr\u003e\u003cbr\u003eEach chapter is dedicated to a different phase of the process. Topics include determining your communication needs, educating clients, creating proposals, planning schedules and budgets, hiring a creative team, selecting printers, and much more. Award-winning creative directors, art directors, designers, editors, and consultants share their publications-management strategies and exemplary work. Sample project schedules, budgets, and vendor contracts are provided.\u003cbr\u003e\u003cbr\u003e- One phase of the publication process per chapter\u003cbr\u003e  - Ideal for professionals in corporate and nonprofit communications and marketing, for graphic designers, and for design and business students\u003cbr\u003e  - Great reference for anyone creating or overseeing any type of print publication, novices as well as seasoned professionals who can benefit from industry experts knowledge\u003cbr\u003e  - 58 color images plus 18 sample schedules, budgets, contracts, and more!","brand":"Skyhorse Publishing","offers":[{"title":"Default Title","offer_id":47135913443568,"sku":"9781621531333","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781621531333_p0.jpg?v=1763856568","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781621531333","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}