{"product_id":"9781621532613","title":"The Pocket Small Business Owner's Guide to Business Plans","description":"\u003cp\u003e  Planning is essential to creating a competitive advantage for your small business, and properly done, it can actually be fun. That is the message of this thorough guide, written in easy-to-follow, nontechnical language that you don’t need an MBA to understand. In what areas will your business specialize? What are some of the resources you will need, and challenges you will face? How much do you want your company to grow? Once you have established a vision of your business’s future, you will be on your way to making it a reality.          \u003c\/p\u003e\u003cp\u003eTopics covered include:\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eCreating a business model\u003c\/li\u003e\n\u003cli\u003eIdentifying and beating the competition\u003c\/li\u003e\n\u003cli\u003eCalculating expenses\u003c\/li\u003e\n\u003cli\u003eDetermining whether you need additional capital\u003c\/li\u003e\n\u003cli\u003eAvoiding common mistakes \u003c\/li\u003e\n\u003cli\u003eWriting your executive summary \u003c\/li\u003e\n\u003cli\u003eDeveloping a marketing strategy \u003c\/li\u003e\n\u003cli\u003eEvaluating your team \u003c\/li\u003e\n\u003cli\u003eAnalyzing your progress \u003c\/li\u003e\n\u003cli\u003eAnd more!     \u003c\/li\u003e\n\u003c\/ul\u003eWhatever your background and whatever kind of business you dream of starting, this latest installment in our popular Pocket Small Business Owner’s Guide will help you to achieve your goals!  ","brand":"Skyhorse Publishing","offers":[{"title":"Default Title","offer_id":47135914950896,"sku":"9781621532613","price":14.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781621532613_p0.jpg?v=1763856580","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781621532613","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}