{"product_id":"9781621578581","title":"Gosnell: The Untold Story of America's Most Prolific Serial Killer","description":"Business schools have long enticed students into their MBA programs with the promise that, after a short stint spent studying the ins and outs of the business world, they will be able to step right into the upper echelons of management or launch a business that soon has them flitting about the world in a private jet. \"Sounds great,\" you say. \"Sign me up!\" \u003cp\u003eNot so fast.Sure, business school might prove a necessary prerequisite for those aiming to gain employment at a large financial institution, land a job with a consultancy, or accelerate their journey tomanagerial superstardom at a \u003cem\u003eFortune 500\u003c\/em\u003e company. But for aspiring entrepreneurs and established business owners alike, the truth of the matter is this: The ability to get a business off the ground and running successfully is not the byproduct of toiling away in a classroom, learning esoteric subjects like the economics of competition.Rather, all it takes to start and run a truly successful business are a few sensible, time-proven techniques that have been needlessly forgotten in business innovators' haste to reinvent the wheel.That's why, in \u003cem\u003eThe Street Smart MBA\u003c\/em\u003e, Steve Babitsky and James J. Mangraviti, Jr., encourage youto ditch class—or,better yet, ditchb-school altogether—andgo back to the business basics with a series of ten simple steps that will do more for your company than the letters M, B, and A ever will. \u003c\/p\u003e\u003cp\u003eThere are no forays into game theory in \u003cem\u003eThe Street Smart MBA\u003c\/em\u003e, no parables, and no intellectualizing. Instead what you will find is a practical,easy-to-understand, step-by-step business strategy guide that encourages you to revive a handful of basic yet essential practices that many business owners have lost sight of, such as: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e \u003cli\u003eBuilding a brand that is so synonymous with quality that you'll be able to maximize your company's profits in no time; \u003c\/li\u003e \u003cli\u003eTurning your company's products and services into profits by finding your company a niche, working with deadlines, and honoring your company's image above all else; \u003c\/li\u003e \u003cli\u003eDealing with customer complaints head-on so that you can turn gripes into opportunities; \u003c\/li\u003e \u003cli\u003eDoing favors, mentoring, and sending gifts, in order to grow your business network; \u003c\/li\u003e \u003cli\u003eAnd much more. \u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWith its emphasis on ten simple yet time-honored principles that lead to business success, \u003cem\u003eThe Street Smart MBA\u003c\/em\u003eis all the business education that entrepreneurs with great ideas and business owners with the drive to succeed will ever need.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e","brand":"Regnery Publishing, Inc., An Eagle Publishing Company","offers":[{"title":"Default Title","offer_id":47038101160176,"sku":"9781621578581","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781621578581_p0.jpg?v=1763863142","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781621578581","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}