{"product_id":"9781622730537","title":"Value-based Marketing Strategy: Pricing and Costs for Relationship Marketing","description":"\u003cp\u003eThis book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship marketing. The book takes a practical, step-by-step approach to explain:\u003c\/p\u003e  \u003cp\u003e• How the forces of supply and demand interact with customer Value;\u003cbr\u003e • The relationships between benefits, quantities, prices and costs;\u003cbr\u003e • How to develop effective competitive strategies;\u003cbr\u003e • How to manage inventory and product mix efficiently;\u003cbr\u003e • How to apply the Value model to increase profitability, and solve major marketing problems.\u003c\/p\u003e  \u003cp\u003eThe book sets forth several new approaches for marketing and pricing decision-making:\u003c\/p\u003e  \u003cp\u003e• The concept of Value integrates marketing, finance, economics and accounting, in order to link Value-based pricing with relationship marketing.\u003cbr\u003e • The law of supply and demand is restated with quantity as a function of Value instead of price; this makes it a more realistic and practical tool for understanding today´s highly competitive business environment.\u003cbr\u003e • The confrontation and complementation concepts provide useful tools for guiding marketers into new segments, and pricing products accordingly. They play a key role for devising win-win strategies, not only with customers, but also with competitors.\u003cbr\u003e • The Value Matrix is a practical tool for understanding the product´s positioning, analyzing its competition, setting prices and developing strategy. It aims at achieving an optimal balance between customer loyalty and product mix profitability.\u003cbr\u003e • The Value Life Cycle illustrates how Value acts as a force that constantly changes revenue, providing insight for developing strategies in each phase of the product´s life cycle.\u003cbr\u003e • Analogies with physics illustrate how policy constraints create resistance to sales velocity, thereby determining the rate at which a firm advances towards its financial and marketing goals.\u003cbr\u003e • The strategy for pricing business services applies Value to balance supply with demand; this leads to increased revenue.\u003cbr\u003e • The marketing approach set forth unifies product portfolio and inventory management with Value-based pricing for maximizing income.\u003cbr\u003e  \u003cbr\u003e Clear explanations and accessible language make this book ideal for marketing professionals and non-specialists. Advanced readers may refer to the appendices, where the subjects are analyzed further and the mathematical foundations are laid out; numerous solved problems of pricing and costs are included.\u003c\/p\u003e","brand":"Vernon Art and Science Inc.","offers":[{"title":"Default Title","offer_id":47175629111536,"sku":"9781622730537","price":19.49,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781622730537_p0.jpg?v=1763865702","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781622730537","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}