{"product_id":"9781623569853","title":"Merchants of Menace: The Business of Horror Cinema","description":"Even though horror has been a key component of media output for almost a century, the genre's industrial character remains under explored and poorly understood.\u003ci\u003e Merchants of Menace: The Business of Horror Cinema\u003c\/i\u003e responds to a major void in film history by shedding much-needed new light on the economic dimensions of one of the world's most enduring audiovisual forms. Given horror cuts across budgetary categories, industry sectors, national film cultures, and media, \u003ci\u003eMerchants of Menace\u003c\/i\u003e also promises to expand understandings of the economics of cinema generally. Covering 1930-present, this groundbreaking collection boasts fourteen original chapters from world-leading experts taking as their focus such diverse topics as early zombie pictures, post-WWII chillers, Civil Rights-Era marketing, Hollywood literary adaptations, Australian exploitation, \"torture-porn\" Auteurs, and twenty-first-century remakes.","brand":"Bloomsbury USA","offers":[{"title":"Default Title","offer_id":47170500985072,"sku":"9781623569853","price":30.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0737\/7593\/9824\/files\/9781623569853_p0.jpg?v=1763859100","url":"https:\/\/shop-qa.barnesandnoble.com\/products\/9781623569853","provider":"Barnes \u0026 Noble (DEV)","version":"1.0","type":"link"}